Creative director
One person, from the idea to the day it is live.
Work like this usually takes a strategist, a designer, a writer, a developer and somebody to hold the three of them together. I am all of them. Nothing falls between us, nothing waits on a handover, and there is one person to ask.
StrategyWhat to build, who it is for, and what it has to do, settled before anything gets designed.
DevelopmentThe code underneath it. Sites, apps, and the part that happens when somebody presses the button.
DesignHow it looks and how it feels to use, page by page and screen by screen.
CopywritingThe words on it. The headline, the pages, the emails, the label on the button.
GraphicsCovers, logos, icons, illustration, and the art that makes the thing yours.
ImplementationWired up, tested on real phones, launched, and handed over working.