Before you write a word
Three choices decide how your book behaves: what kind of book it is, how it is organized, and how the days work. Everything else follows from them. Here is every option, what each one does to somebody reading, and which ones fit together.
The three dials
A 90 day challenge and a workbook somebody opens twice a month are the same machine set differently. Nothing here is permanent: a book can be restructured later without losing what readers have already written.
Dial one
The type is what a buyer sees on the store page and what the app calls it everywhere after that.
One activity a day, done over consecutive days. Open the app, do the thing, check in, and the streak builds. This is the shape most people mean when they say challenge.
Skills or habits practiced repeatedly rather than finished. Good when the point is getting better at something, not getting to the end of something.
Exercises, prompts and worksheets somebody works through at their own pace. The most flexible type: it can run as days, chapters, sections, or a library they pick from.
Built around reading. Chapters or sections, each with something to do before moving on. For turning a book you already wrote into something people practice.
Prompts to write to, one at a time, in order or in any order. Light on instruction, heavy on the question.
A stack of two-sided cards, shuffled and pulled whenever. No enrollment, no days, no finishing. Cards sit in chapters and that is the only structure it has.
A PDF somebody buys and keeps. No days and no chapters: a file, a price, and a few pages shown as a flip book on its page.
Two to five of your products sold together, once, for less than buying each on its own. It holds no content of its own.
Dial two
This decides what a reader sees when they open the book: a day waiting for them, or a table of contents.
Content unlocks one day at a time: Day 1, Day 2, Day 12 of 49. The reader always knows where they are, and a missed day is visible. This is what makes streaks and crews work.
Organized like a book. The reader moves through chapters rather than dates, and nothing is late.
Grouped into named parts rather than numbered chapters. The same freedom as chapters, with your own words on the groups.
Everything is available from the first day and the reader takes whichever activity they need. No sequence, no falling behind, no finishing.
Dial three
The one that changes the reading experience most, and the one people get wrong most often. It only applies to books that run day by day.
Each day has its own content. Thirty days means thirty things to write, and the book carries somebody somewhere by the end.
The same activity for a stretch of days, then a new one. Far less to write than progressive, and better for anything that needs repetition before it changes.
One challenge, repeated every day, with the reader choosing how many days to commit to. The least content and, for the right idea, the strongest result.
A collection of challenges. The reader picks one, chooses how many days, runs it, then picks the next. One book that lasts a year because they keep coming back to choose again.
What fits with what
The app only offers the combinations that make sense, so you cannot build something that behaves strangely by accident. This is the whole map.
| Type of book | Day by day | Chapters | Sections | Open library |
|---|---|---|---|---|
| Daily activity | Yes | — | — | — |
| Practice program | Yes | — | — | Yes |
| Workbook | Yes | Yes | Yes | Yes |
| Guided reading | — | Yes | Yes | — |
| Reflection journal | Yes | — | — | Yes |
| Deck | — | Yes | — | — |
| Digital download | — | — | — | — |
| Bundle | — | — | — | — |
A download has no structure at all: it is a file with a price. A bundle holds other products rather than content of its own.
The rest of the settings
Each of these is one switch in the book's settings, and each one changes somebody's week.
Set like this
If one of these is what you are picturing, the settings are already decided.
A new thing to do every morning, building to something by the end of the month.
One behavior a week, carried every day of that week, seven weeks deep.
The same commitment every day. The reader picks the length and the streak does the rest.
Twenty challenges they choose between, forever. The book nobody finishes, in a good way.
The chapters you already wrote, each with something to do before the next one.
Practices for different situations, available from day one, taken as needed.
Start here
Tell me what a reader should be doing in week one and whether it changes by week six. That answers all three dials, usually in a sentence.