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What a card is

Thirteen kinds of card

A card is the smallest thing a reader can do: one screen, one decision, ten seconds. They sit on the home screen under your book, and each kind asks for something different. Here is every one of them, and what it looks like on the phone.

Make one with me See how a book is structured

Every kind

One screen. One decision. Ten seconds.

The cards below are the whole set. Mix them: a book usually has three or four, and the same kind can look completely different in your colors.

01 · Plain

Something to read, and nothing to press.

A title and a few lines. No button, no tracking. It is the card you use when the words are the whole point: a welcome, a reminder of why they started, one line from the book.

What it asks
Nothing. It is read and scrolled past.
Good for
Openers, context, a quiet word in the middle of a hard week.

Day 12

You are past the part where it is exciting.

This is the week most people stop. Not because it stopped working, because it stopped being new. Do today's anyway.

02 · Sheet

A button that opens the longer version.

The card shows a line and a button; the button opens a sheet with as much as you want to write. Keeps the home screen short and the reading optional.

What it asks
A tap, when they want more.
Good for
A teaching that would crowd the screen, a script, a longer story behind a one-line prompt.

The technique

The two minute reset

When the day gets away from you, this takes it back.

Read it
The two minute reset

Stand up. Name the one thing that actually has to happen today, out loud. Sit back down and start it before you open anything else...

03 · Link

Goes somewhere: a screen in the app, or the web.

Sends the reader to another part of the app (their crew, the tools, a book) or opens a page in their browser. It can also open a screen you wrote yourself, with its own title, instructions and points button.

What it asks
A tap that takes them somewhere.
Good for
Pointing at the next book, a live workshop, your own site, a tool they have not found yet.

Your crew

Four people are waiting on your check-in

See who has been in this week.

Open my crew

04 · Points

A button that pays.

One press awards points, with your own limits: how many, how often, how many times a day. It can show the day’s count on the card, and keep a running total across a challenge.

What it asks
One press, whenever they do the thing.
Good for
Anything worth counting: a glass of water, a cold plunge, an ask, a gratitude.

Every time you notice

Say thank you out loud

Claim 5 points 3 today

05 · Repeat

Press it more than once.

A button that changes its words as they press: Said it, Again, Once more. The last press is the one that pays. Small, and surprisingly effective on anything meant to be repeated until it lands.

What it asks
Three or five presses, in a row, on purpose.
Good for
Affirmations, a mantra, a phrase you want somebody to say until they believe it.

Say it three times

Money likes me and I like money.

Once more

Two down. The third one is the one that counts.

06 · Fill in

A line with a blank in it.

You write the line and leave a blank; the reader finishes it. Their ending stays on their own phone, which is what makes people honest. An optional button pays them for saying it.

What it asks
A few words, and the nerve to mean them.
Good for
Identity work, declarations, anything that should be in their words rather than yours.

Finish the line

I am the kind of person who

does what she said she would
Say it

07 · Input

A question they answer, and you can see the answers.

A prompt, a box, and a save. Answers are kept with the day they were written, so they build into a record the reader can read back. Photos can be allowed too.

What it asks
A sentence or two, most days.
Good for
A daily win, an evidence log, one thing noticed, a photo of the thing they made.

Today’s win

What went right today?

Asked for the raise. She said Friday.
Save it

08 · Form

Several questions at once.

A card that opens a small form built from the same question types as the book: short text, long text, numbers, yes or no, ratings, choices, photos. One editable answer per reader, or a new entry every time if you want a journal.

What it asks
A few minutes, once or now and then.
Good for
An intake, a weekly review, a goal sheet, a monthly check on the numbers.

Weekly review

Five minutes on the week

What worked?
What did you avoid?
★★★★☆
Save my review

09 · List

They add items and check them off.

A list the reader builds: add, check off, delete. You can put starter items on it, which become theirs to reword or remove. It can carry on forever, clear its checkmarks every morning, or empty itself each day.

What it asks
Two seconds a day, most days.
Good for
A morning routine, non-negotiables, a packing list, the five things that make a day count.

Every morning

My non-negotiables

Walk before screens
Ten pages
Call one person
Add an item

The boxes clear each day.

10 · Personal

Your words until they write their own.

You write the body; the reader can tap the pencil and save their own version, which then replaces yours for them. A reset puts your words back whenever they want them.

What it asks
Nothing at first. Later, their own sentence.
Good for
An affirmation you wrote for everybody that each person eventually makes theirs.

Your line

I build wealth daily, in small honest steps.

Tap the pencil to make it yours.

11 · Draw

A card pulled from a sleeve, for a variable prize.

Tapping opens a reveal: a card slides out and shows what it is worth. You set the bands and their odds, so most draws are small and a rare one is not. Foil and confetti on the good ones.

What it asks
One tap, and a little bit of hope.
Good for
A daily surprise, a reason to open the app before the habit is a habit.

Once a day

Draw your card

+25

12 · Habit stack

They pick which finished challenges to keep doing.

After somebody finishes challenges in a book, this card lets them choose which ones to keep on their home screen as a daily checklist. It shows only what they have actually done, so nobody is stacking things they never started.

What it asks
A daily tick, on the things they chose themselves.
Good for
A book of challenges, where finishing one is not the same as keeping it.

Your stack

Keep what worked

Cold plunge
No phone before eight
Ask one person for something

13 · Today’s practice

The book’s own day, drawn for you.

A card that fills itself in: whatever day the reader is on, with the title, the day number and the way in. Nothing to write, and it is never out of date.

What it asks
The tap that starts the day.
Good for
Every book gets one. It is the card that brings people back.

Today’s practice

Day 12: Ask for something small

Seven Weeks of Proof

Day 12 of 4962%
Start today

How they sit together

Cards live in groups, and a group has a shape.

The same cards read differently depending on how they are laid out. You pick the shape per group.

CarouselSwipe sideways, one at a time. Good for a set that belongs together.
GridAll of them at once, in rows. Good when people should choose.
StackOne on top of the next, down the screen. Good for a sequence.
CirclesSmall and round, in a row. Good for a daily set you tap through.
Your colorsBackground, title, body and button are set per card, solid or a gradient.
Your wordsEyebrow, title, body, button label. Every one of them optional.
An (i) if it needs oneAny card can carry a note that opens on tap, for the rule nobody remembers.
On the lock screenOne card per book can be the phone’s home-screen widget.

Start here

Tell me what you want somebody to do daily.

That sentence is usually enough to know which two or three cards your book needs. If you are not sure, that is what the call is for.

Make a card with me Book a 30 minute call Or see fifteen kinds of deck