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Turn Your Message Into a Movement

DECK

Turn Your Message Into a Movement

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About this book

You know your work matters. You have also watched someone say a simpler version of it and get the room, the following, and the clients. Sixty questions turn what you know into a message people can repeat and a movement they can join. Six mini decks take you from finding the truth under your work, to claiming a point of view, saying it clearly, naming it, making it something people can practice, and building your Movement Message and Blueprint out of your own best answers. Write every answer down. At the end you will not have notes, you will have your message.

What’s inside

6 decks, 68 cards

A stack of two-sided cards. Shuffle, pull one whenever you like, save the ones that land.

  1. 01

    Uncover It

    Find the truth underneath your business, brand, or body of work. Move through these cards slowly and honestly. Do not write what sounds marketable. Write what you know, notice, and believe. Your strongest message is usually hiding inside something you have lived, questioned, overcome, or can no longer ignore. Write every answer down and keep it. You will bring the best ones forward in the final deck.

    12 cards

  2. 02

    Claim It

    Turn your truth into a distinctive point of view. A movement cannot be built around neutral language. Use these cards to decide what you stand for, what you challenge, and what future you are committed to creating. Be clear without inventing controversy merely to attract attention.

    11 cards

  3. 03

    Say It

    Turn your point of view into a clear, compelling message. Your message must be easy to understand before it can become memorable. Use plain, direct language. Write each answer several ways, then choose the version that feels both honest and unmistakable.

    11 cards

  4. 04

    Name It

    Give your message language people can recognize, remember, and repeat. Do not try to sound impressive. Look for language that is short, specific, emotionally charged, and easy to say aloud. A movement grows when its people can carry the message without needing you to explain it.

    11 cards

  5. 05

    Live It

    Turn the message into something people can practice, prove, and share. A message becomes a movement through participation. Use these cards to create simple ways for people to live the belief. Every action should reinforce the identity and move the message beyond content.

    11 cards

  6. 06

    Build It

    Assemble your discoveries into a clear message and a movement people can join. Bring forward your strongest answers from the first five decks. Do not include everything. Select the ideas that feel most true, distinctive, and useful. Each card creates one part of your final Movement Blueprint.

    12 cards

Three cards from the deck

One card from each of the first 3 decks. Tap a card to turn it over.

UNCOVER IT

What do you know now that you wish you had understood sooner?

The Truth You Know

Turn

UNCOVER IT

The Truth You Know

Look beyond tips and information. Identify a truth that changed how you live, lead, work, or see the world. Complete: I wish I had known that ________.

Claim It

What do you believe that shapes everything you do?

What You Believe

Turn

CLAIM IT

What You Believe

Write a belief strong enough to guide decisions, content, products, and behavior. Complete: I believe ________.

Say It

Who is this message for?

Name Your People

Turn

SAY IT

Name Your People

Describe people by what they are experiencing or becoming, not only by age, profession, or income. Complete: This is for people who ________.

READY WHEN YOU ARE

Start pulling cards from Turn Your Message Into a Movement.

68 cards on your phone, a few minutes a day.

Coming soon

Notify me when it opens

It opens in the store and the app together.

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