DECK
Say Something Real
Included in the Live It Collection
About this deck
You know your work matters. Posting about it is the hard part: the blank box, the voice in your head saying nobody wants to hear from you, the draft you open three times and close. Say Something Real is seventy-eight ways to show up without performing. Six sets: let them know you, make them feel seen, give them something useful, show the work, invite them closer, and talk with them. Every card gives you a clear post to make, a prompt to answer in your own words, an example so you never start from nothing, and a natural way to bring the conversation back to your business. Draw one, write it, publish before you over-polish, and spend five minutes replying like a human. For founders, creators, coaches, authors, and anyone who freezes when it is time to post.
What’s inside
7 decks, 79 cards
A stack of two-sided cards. Shuffle, pull one whenever you like, save the ones that land.
- 01
Let Them Know You
Connection begins when people can recognize the human behind the work. These cards help you reveal your perspective without turning your life into content.
22 cards
- 02
Make Them Feel Seen
People connect with the person who can put their experience into words. These cards show your audience that you understand them.
10 cards
- 03
Give Them Something Useful
Trust grows when people experience the way you think and the help you can provide before they buy.
10 cards
- 04
Show the Work
You do not have to claim that you are good. Let people see how you think, decide, make, improve, and care.
10 cards
- 05
Invite Them Closer
Selling can be an act of clarity. These cards help you make the next step visible without turning every post into a performance or pressure tactic.
10 cards
- 06
Talk With Them
Posting is not the connection. The reply is. These cards ask a real question, answer one, point at someone who is not you, or simply say what kind of week it has been.
12 cards
- 07
Wild Cards
For the days a prompt needs a different door. Draw one between sets, or whenever posting feels bigger than it should.
5 cards
Three cards from the deck
One card from each of the first 3 decks. Tap a card to turn it over.
SAY SOMETHING REAL
The Belief Behind the Business
Write the belief your whole business rests on.
The Belief Behind the Business
Start with "I believe". Say what you think people deserve, need, or are capable of, then say what that belief made you build. For example, a bookkeeper writes: I believe no one should feel stupid about their own money. That is why every client of mine gets a plain-English summary, not a spreadsheet they will never open.
SAY SOMETHING REAL
Say the Quiet Part
Write the thing they feel but never say out loud.
Say the Quiet Part
Fill in this sentence, kindly: "Maybe you are not ___. Maybe you are simply ___." End with a truth, not an offer. For example, a decluttering consultant writes: Maybe you are not disorganised. Maybe you are simply the only person in the house who puts anything away. Finish with: Compassion, not a pitch.
SAY SOMETHING REAL
One Small Step
Give them one thing they can do in ten minutes.
One Small Step
Name one action that fits in ten minutes and creates relief, clarity, or proof. One action only. For example, a bookkeeper writes: Open your banking app and label last month’s five biggest payments. Ten minutes. You will learn more about your business than an hour of worrying will tell you. Rule: One step, not a ten-step tutorial.
READY WHEN YOU ARE
Start pulling cards from Say Something Real.
79 cards on your phone, a few minutes a day.
Included in the Live It Collection